Software & internet

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Problogging: Making Money From Blogs

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

·Straight texts
·Photographs or images (photoblog)
·Video (videoblog)
·Audio files (audioblog)
·Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

·Online journal or a web diary
·Content managament system
·Online publishing platform

A typical blog has the following components:

·Post date -the date and time of the blog entry

·Category – the category that the blog belongs to

·Title – the title of the blog

·Main body – the main content of the blog

·RSS and trackback – links the blog back from other sites

·Comments – commentaries that are added by readers

·Permalinks – the URL of the full article

·Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with focus on a traveler’s stories on a particular journey.

7. Research blog – on academic issues such as research notes.

8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog – on religious topics

11. Educational blog – on educational applications, usually written by students and teachers.

12. Collaborative or collective blog – a specific topic written by a group of people.

13. Directory blog – contains a collection of numerous web sites.

14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog – focus on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

·Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.

·Business bloggers – people who focus on promoting products and services.

·Organizational bloggers – people who focus on internal or external communication in an organization or a community.

·Professional bloggers – people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

·Advertising programs
·RSS advertising
·Sponsorship
·Affiliate Programs
·Digital assets
·Blog network writing gigs
·Business blog writing gigs
·Non blogging writing gigs
·Donations
·Flipping blogs
·Merchandising
·Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Beginners Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

9 Strategies to Make Money Blogging

The question “How to make money blogging” sits high on every blogger’s mind.

In fact I received many questions on “How to make money blogging” when I conducted my first webcast to answer my subscribers’ most pressing questions on Blogs and Rss.

You can make money Blogging in a number of ways, and in this article I share with you up to nine ways in which you can make money blogging.

1. Make Money Blogging by Selling Advertising Space

Before the advent of Blogs, we have e-zines and selling advertising space on ezines was a popular way to earn extra money. If you run your own Blog, you can let others advertise in your Blogs with banner ads, solo ads, sponsor ads, classifieds and so on.

Now that we have Blogs, you can repeat the same business model that e-zine publishers do, that of selling advertising space.

One popular advertising company that helps Bloggers look for advertisers is Blogads (www.Blogads.com).

Besides placing advertisers ads on your Blog, you can also make money Blogging by placing Google Adsense into your Blog.

In my “Marketing Rampage with Blogs and RSS” Videos, I show you how you can customize your Blog template to include the Google Adsense into your Blog template so that you can make money blogging.

2. Make Money Blogging by providing technical services such as Blog hosting or setting up Blog

You can also earn money blogging by providing technical services such as helping people to set up their Blogs or providing your own Blog hosting service.

One example of this is www.typepad.com . This is a Blog hosting service provider that charges a monthly fee. Typepad lets you create your Blog and they will host your Blog for you, and provide you with a number of Blog features.

3. Make Money Blogging by setttin up joint venture marketing

Joint Venture marketing is a powerful marketing strategy employed by many top online marketers.

Basically how joint venture works is this: You promote person B’s products to your subscriber and customer list, and you get a cut from whatever sale that follows from this promotion.

You can apply the principle of joint venture marketing to Blogs as well. If you have a substantial readership to your Blog, you can also promote or endorse certain products to your Blog readers and this way, and split the profits from the sales generated. This is another way to make money blogging.

4. Make Money Blogging from using the Membership model

Over time, if your blog has lots of postings and provide good quality content, you can consider turning it into a membership site and charge access for it, again giving you another avenu

5. Make Money Blogging by turning your products into

Another way in which you can make money blogging is to repackage your Blog contents into an e-book or an audio product and sell it. For example, if you run your own Podcasting show or an ‘online radio show’, you can easily compile your podcast recordings into a CD compiliation and sell it.

6. Earn Money Blogging by swapping blogs

You’ve heard of ad swapping when it comes to e-zine publishing, where publishers publish each other’s ads in their own e-zines. This way, you save on adveritising costs.

You can repeat the same model to Blogs, as swap ads on Blogs as well. So instead of paying up front, you get to save, which means more money for you to spend!

7. Earn Money Blogging by turning yoyr blog content into RSS feeds and sell it as premium feeds

Your blog contents can be turned into an RSS feed. If the content is good, you can look for web businesses that are looking for good content for related topics and sell their feed to them.

8. Make Money Blogging by well, asking!

Hey, who’s stopping you from putting a PayPal donation jar or button on your Blog? After all, there are lots of generous people out there you know.

9. Make Money Blogging as an Affiliate Marketer

Another way you can make money blogging is by promoting other people’s products on your Blog. This is also known as affiliate marketing.

In affiliate marketing, you get paid a commission when someone clicks on your affiliate link and makes a purchase. Depending on the subject of your Blog, you can recommend products that solve people’s problems.

For example, I had a subscriber who asked me how she can blog about cats and make money from blogging about cats.

I shared with her that firstly, perhaps she might want to go niche instead of targeting the broad category of “cats”, and using the example of a Persian cat, which is a niche by itself, she can start a blog on Persian cats, providing valuable information as well as recommended solutions and products to the upkeep and maintenance of Persian cats.

The What, Why and How of Business Blogs

Blog is short for Web Log or Weblog and the Blogosphere is the online blog world, some parts of which are hyperlinked extensively to each other.

This is the Wikipedia definition: Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

I recommend that you read lots of people’s blogs to learn what blogs are. Go to your favorite search engine and type in the word ‘blog’ and the subject you’re interested in. For example, ‘web design blog’, or ‘blog music’ , or ’sports blog’. You’ll find lots of blogs that way.

Blogs have become a way in which regular, non-technical people can post information to the Web as easily as they can access it.

Why are blogs so important?

Well, they’re not that important, yet. But they could be soon, and most likely will be. In fact, some would argue that they are already vital in today’s Web business world. I am not ready to agree to that yet, but it is becoming more obvious to me over time that blogs can no longer be ignored in business.

Online businesses can benefit from blogging by taking advantage of a vehicle for easily posting new, original, and business-related content on a regular basis.

Here are some more business benefits of blogging:

• Blogs help to position you and/or your company as experts and leaders in your industry.

• They’re interactive in nature. At the end of each blog entry is usually a link that allows anyone to add their own comments to your blog entries. This allows your customers and potential customers to make comments about your products or services or ask you questions to help them in their buying process.

• Blogs are marketed easily and quickly by their RSS feeds

• Blogs allow you to stress your choice of products, services, relevant news stories, quotes, pictures and more with your audience, customers and potential customers.

• People are generous with adding links to your blog if the content is good, especially within their own blogs. More links means more traffic and better search engine rankings.

Here are some ways in which you can make revenue from your blog:

1. Selling advertisements. Whether you use banners or text links, if your site draws a regular audience interested in your blog topics or theme, try to offer ad space to organizations that are looking to market to your audience. In fact, if your blogs becomes really popular then advertisers will call you.
2. Offering Google’s AdSense. Google’s website explains, “Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money.” learn more about AdSense.
3. Affiliate Programs. Affiliate programs allow Web sites who provide links to your site to receive payments or reciprocal advertising in exchange for promoting your Web site. In the case of blogging, this is reversed, where you post links within your blog, and collect money from the owners of those links when they result in a click-through and sale.

Here are some websites where you can get your blog listed in:

• BlogWise – http://www.blogwise.com
• Blog Search Engine – http://www.blogsearchengine.com
• Blog Hub – http://www.bloghub.com
• Blog Daisey – http://www.blogdaisey.com
• Get Blogs – http://www.getblogs.com
• Is Blogs – http://www.lsblogs.com

How to blog for business:

First you need to get blogging software. You can choose to create a blog that is housed on another site such as http://www.blogger.com (which is a blog service) or you can host it on your own Web server. I recommend the latter since the links that are developed by others pointing to your blog won’t be counted in the search engines. This is because the links are attributed to domains, so a link to http://MyNewBlog.blogger.com gives a link credit to blogger.com and not your domain.

If your blog is a business blog, you really ought to host your own blog as opposed to using a blog service. You’ll need the extra functionality and control.

If you plan on hosting your own blog and if you plan to use a UNIX Web server platform then you need to go with blogging software such as Movable Type, for example. If you have a Microsoft Web server platform for your site then you’ll need software such as BetaParticle blog. Here is a great list of various blog software: http://www.lights.com/weblogs/tools.html

Next you’ll need a database to hook your blog up to. The database is what stores the blog entries, among other things. If you don’t know if you have a database on or connected to your website server, or if you don’t know how to hook up your blog to your database, contact your host company or Web server administrator for help.

Once you have the blog set up on your domain (for example http://www.MyWebsite.com/blog) and you’ve hooked it up to a live database, you can start blogging. Generally, each entry is also a day. So you can write a new entry every day, or whenever you want, and that entry will show up on the blog at the top, moving older entries below.

You ought to think of a theme for your blog. In other words, your blog could be about your personal experiences in the industry you’re in. It could be about your company’s product reviews, or new services. It could be about your thoughts and opinions about issues related to your industry. It could be a place where you regularly find and list new resources to help others in your industry. The list is endless. But be sure to stick to a theme and be original. You want to offer something of value to your website visitors.

Sticking to theme helps you position yourself for future advertisers and also makes for better reading for your visitors. Furthermore, you want to give a good impression with your blog and with each and every entry if you want it to augment your online business. Finally, sticking to a theme helps with the search engines since it’s believed that engines determine website themes and use this information for ranking.

Of course your blog could be about personal things too. Many blogs are just that, an online journal. But since we’re interested in Web business here, I am discussing business blogs only.

What’s great is that blogs get indexed easily and quickly by search engines. Each entry is another “page” that can be potentially listed in Google for example, which will drive more traffic to your site.

Another neat thing about running a blog once it’s set up is that you do not need to be technical at all to make regular entries. This is helpful if you want to delegate the writing to someone else, since technical skills won’t be a prerequisite. This allows you to have the most qualified person regarding the blog’s theme and hopefully the best writer actually making the entries.

Be creative. Add images to your blog entries to spice things up a bit. Although blogging can be lonely, keep at it. Sometimes it seems like you’re just writing new entries each day for yourself only. It may be a while before someone chooses to add a comment to one of your entries. You may not hear from anyone for a long time. But that doesn’t mean people aren’t reading it. In fact, check your website statistics to see just how many people are visiting your new blog. As you add more entries, get your blog listed on other sites and market your blog. It will build, and eventually you’ll have a nice following of engaged readers.

Most importantly, be sure to pepper your entries with calls to action. For example, if your business blog is attached to your travel website and the blog’s theme is traveling and finding great travel deals all over the world, make sure you add a link to an entry that points people to a travel special you’re running on your website. What would be even better is a blog entry about the fantastic vacation you took to Hawaii and included at the end was a link to cheap Hawaii vacation deals on your website.

Copyright Jason OConnor 2006

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What Does A Blogging Consultant Look Like?

You know, normally you can find a definition of a word or phrase by typing “define: your phrase here” into google and come up with a lot of results. Currently there are millions of blogs and there are hundreds of people who call themselves “Blog or Blogging Consultants”, yet when you type “define: Blogging Consultant or Blogging Consultant” into google you get no definition.

That is probably a good thing for most blogging consultants because without a definition, there is no standard to hold them to. I’m not claiming to be the blogging guru of all time or anything of the sort. So before you “blogging consultants” out there start getting defensive about this, think before you write. If you get too nasty about the post I may ask you to define “blogging consultant” and without google many of you couldn’t do it.

Now that is out of the way, lets talk business. Every business should have a blog. There are so many reasons for your business to have a blog it would be hard to write them all in one blog post, so lets assume you know your company needs a blog.

So do you hire a blogging consultant? What qualifications do you look for in a blogging consultant? What does a blogging consultant look like? How much should I pay a blogging consultant?

Lets start with “Should you hire a blogging consultant?”

The quick answer is yes, but lets go into why first. There are a lot of things that go into making a blog popular. Technorati tags, submissions and pings to bloglists and blogsearch websites, learning how to get on the right blogrolls, etc.

If you are new to blogging it takes awhile to catch on to most of these things and most blogging consultants say that all of the above is necessary if you are going to have a successful blog.

There are more things to add to the list but this article isn’t about how to run a successful blog, it’s about blogging consultants. Hiring a blogging consultant can save you from making a lot of early mistakes and get your blog found a lot quicker than trying to do it on your own.

Now all the blogging consultants are liking me again. I can tell. But will it last?

What qualifications do you look for in a blogging consultant?

Here is where things get ugly between me and the blogging consultants. Most blogging consultants are . . . well . . . bloggers. Many of them have what they think is a successful blog although many bloggers have different ideas for what success is.

Some think it’s defined as how much they made on google adnonsense last month. Others count success by number of visitors to their website or the number of comments that appear on their blog. Still others measure their success by what the other bloggers think about them.

What do all of those bloggers who are blogging consultants have in common? They all think that having a successful blog automatically makes you a qualified blogging consultant. I told you it was going to get nasty. After this article if I measured my success by what the other bloggers think of me then I’m doomed!

Fortunately I don’t measure my success in terms of what the other bloggers and blogging consultants think. Lets get back to those qualifications for a blogging consultant.

First of all a blog is a website. It is a website that is updated often in most cases, but it is still a website. Each blogpost becomes a page of that website. So with a blog you are creating more webpages to your website as often as you post to your blog.

Now I have a question for you. Would you first look to hire a blogger to do search engine optimization for your website? Would you first look to hire a blogger to handle your AdWords campaign? Would you first look for a blogger to build your website for you?

The answer to all of the above is probably no, unless the blogger also has experience in those fields and not just for their blog. Actual websites they have built, optimized, and marketed for themselves and for clients.

A blogging consultant should not just be a blogger. They should also have all of the skills necessary to run a website. Now the blogging consultants are all mad at me again. But think about it. Many bloggers know how to write. They know how to get into the right circle of blogger friends who will link to them. They know about blogging.

So if all you need to know is how to write a blog, then hiring a blogger who knows how to write is the answer, but if you need someone who is going to manage your blog for you including posting to the blog, search engine optimization, link popularity, (and not just from blogrolls), and marketing, then you need to hire a webmaster who also blogs.

Okay, How much should I pay a blogging consultant?

How much do you have? Just kidding. A lot depends on the type of blog you want or have. A corporation blog has to pay more, not because they have more, but because there are all kinds of legal and policy matters that have to be considered with every single blog post and every single link to or from another blog or website. A small business blog doesn’t have many of the same issues as the corporate blog, but still has certain standards that need to be met.

If you have ever hired a webmaster, not a web designer, a webmaster, (Thats another article), or a Search Engine Optimization Company, or a Search Engine Marketer, or even just a Marketing Consultant, (The just was in there just so I could make consultants mad again.), then you have an idea of what a blogging consultant should cost.

Now keep in mind, if you are hiring a blogging consultant to strictly teach you how to blog, then it’s not worth as much money as when you hire a blogging consultant who is also going to perform all of the services a Webmaster and Internet Marketer would provide plus search engine optimization.

Ha ha! I still didn’t say how much it costs. It’s coming. Read on.

What does a Blogging Consultant look like?

He or she looks like someone who has more than just a blog or blogs. Someone who also owns and manages several websites for themselves and for clients. As I said before a blog is still a website.

Designing A Blog For Maximum Effect And Potential

Blog is short for the word weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for the consumpution of the general public. Blogs generally represent the personality of the author or the Web site. Blogs can be used in the business world as well. Blogs started in the late 90s and have increased in popularity over the past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.

Blogs are now being used in internet marketing media field. Previously, Internet marketing was done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists. Lots of people spend time reading blogs. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.

Although news reports from blogs may not be reliable, some people look for product reviews through blogs which in some cases is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences with products and services from a company. Since there are many people who read and start their own blogs, blogs are a good medium to market a product. Increasing blog traffic means an increase in product sales.

Joining affiliate programs and sites which will list your blog under a certain search category or name can increase your blog traffic. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging. A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.

When you have increased traffic on your blog, you should try to keep your visitors coming back and recommending your blog to friends and colleagues. This can be done by having informative or amusing content and good blog layout and design. You may develop your blog’s content or you can also acquire the services of a web content writer to provide you with the blog articles.

A blog’s layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog’s traffic.

Make your blog stand out from the millions of blogs out by following the guidelines below:

Customize the banner.The banner usually has the most generic designs that are common to the blogs from a blogging company or service. You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog. In this case, you can create your own graphic or you can purchase professional looking graphics online for less than .

Personalize photos. Of course, most of the photos that you will be posting will be your own. However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page. It can also add to the design of your blog. You can choose a standard border or you can also create your own border which can be associated with your blog’s templates.

Add a favicon. Don’t you think sites with icons on the address bar before the website’s URL are cool? Many people do. These favicons add a professional look to the URL. These easy to do using photo or graphic editing softwares.

Include RSS feeds.This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.

Advertisements. If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.

Check out blog templates, layouts, backgrounds, textures and skins from sites.There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.

Audio makes your blog more personal.Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog.

A well designed and run blog is a great internet marketing tool that can increase your product and service exposure and ultimately your sales. Following the ideas above will provide you with a great blog design.

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Some Of The Best Ever Blog Specific Tools

Blogging is one of the most popular activities people do on the Internet today. According to Technorati, there currently are seventy-five thousand (75,000) new blogs everyday and about 1.2 million new blog updates everyday. As the activity of blogging gets more popular, there will be more and more tools that will be created to specifically address the needs of the blogging population of the Internet users. This article will attempt to catalog some of the best ever blogging tools created for users. To help users find the tools that they need, these blog tools are classified here into four main categories – blog publishing, blog reading, blog searching and the blog toolbox – a collection of tools important to the serious blogger.

Blog publishing

Blog publishing tools can be further categorized into three sub-categories: Online blogging services, do-it-yourself blog publishing platforms, and accessory blog-publishing tools. Blogging services provide the blog engine that you need to get yourself started in blogging as well as the hosting. Though most of the services offer this for free, some of them require that you become paying members in order to fully enjoy all the benefits.

Blogger – Google’s Blogger is one of the earliest blogging services and it helped popularize blogging. It is one of the easiest ways to get started blogging because of the focus on usability and easy blog creation. The Blog this feature, which is integrated in many Google tools, makes posting to Blogger possible in many different situations. It is also integrated with Google’s Adsense advertising program that makes monetization of your blog quick and easy.

TypePad – Typepad is the largest paid-blogging service around. As mentioned, a paid subscription is required to create a blog using the service. It uses the Movable Type blogging technology but it caters more to the non-technical users.

Wordpress.com – one of the newcomers in the online blogging services, Wordpress gets its credibility from the success and popularity of the blogging engine that it uses -Wordpress.

Xanga – Xanga is one of the largest blog-networks, boasting a user base of 27 million users worldwide. It edges over its competitors by offering excellent community features such as blog rings, metros, and a social networking profile system.

MSN Spaces – Although it is relatively a newcomer in the blogging services space, MSN Spaces boasts of a huge user base, because of the ease at which existing MSN services users were able to start blogging. The integration with the rest of MSN’s services (hotmail, messenger) makes Spaces a very good blogging option for the existing users.

Do-it-yourself blogging platforms on the other hand, only provide the blogging engine. Although you have to find your own hosting service, DIY blogging platforms give you more control in configuring your blog. Below are some of the best DIY Blogging platforms.

Movable Type – Movable Type powers TypePad and it adds the usual advantages of a server-side blogging platform: flexibility, more advanced configuration, and total control over your blog.

Wordpress – Wordpress is an increasingly popular open-source blogging platform that is written in PHP and backed by a MySQL database.

Radio Userland – Radio Userland, one of the earliest content management systems used by the pioneering bloggers, is still a good blogging platform choice. It has solid RSS features that include a built-in aggregator. Configuration is done in a desktop web server then it is upstreamed or sync to the web server. This gives the blogger a cached copy of the whole blog.

Blog posting tools are third-party applications that are used to compose and publish blog posts. These tools usually support multiple blogging services and are ideal for those without a persistent Internet connection.

W. Bloggar and BlogJet – these are two of the best blog-posting tools in the market, and both are available for free. They support almost all of the blogging platforms. They do what most web-based posting apps does, including rich text editing, with the added feature of being able to save your drafts offline.

Performancing for Firefox – a Mozilla Firefox extension that allows you to immediately compose a blog post while using the Firefox browser. It is Ideal for active bloggers who use Firefox as their web browser. It automatically saves your unpublished posts.

Blog Reading

RSS/Atom aggregators and other RSS tools belong to this category.

My Yahoo – My Yahoo tried to bring the concept of RSS subscription to the Internet masses. Though it lacks the more advanced features, it serves well as a good aggregator.

Google Reader – Google’s web-based RSS aggregator that features an AJAX-driven user interface. It has a good support for tags or labels, and features a very nice reading interface. One of its best features is its labels-sharing feature that allows you to put aggregated content to your blog.

Bloglines – Bloglines is one of the most widely-used web-based RSS Reader. It uses the traditional two-frame reading interface, and subscriptions are grouped into folders. It has a good blog-suggest feature, that uses linking analysis to suggest which blogs might be of interest to you based on your existing subscription set. You can also share your subscriptions using Bloglines.

Blog Search

Tools used to search information and blogs, and to watch the blogosphere for topics or issues being actively discussed.

Technorati – Technorati is one of the best blog search engine, feature wise, and is indexing over 49.4 million web blogs. It serves as a one-stop shop for those who want to know the current happenings in the blogosphere, including features such as blog ranking based on linking, personal aggregator (for those who login) and many other nifty tools.

Sphere – one of the newcomers in blog search that came even after many other engines have folded down already. It promised to deliver more relevant blog search results, and it rightfully did so, as attested by its early beta testers. It features a “sphere it” feature that allows you automatically query http://sphere.com to see topics that might be related to what you’re currently reading.

Blogger’s Toolbox

A collection of other tools essential to the serious blogger

Mint / Measure Map /Google Analytics – these are three different tools used to analyze your blog statistics. Mint specializes in giving you a big-picture snapshot of your traffic, somewhat lacking in the providing specific details, something that Google Analytics is good at. Analytics can provide detailed information on what’s happening on your blog, which contents are popular, what keywords used in searches that bring you readers, and many others. It features a calendar to specify the time range of the analysis that you want to see. Measure Map, like Analytics is a fresh acquisition of Google, but still in early stages. It somewhat sits in the middle of Mint and Google Map in terms of what information is provided.

Akismet – Akismet is a highly-acclaimed anti-comment spam plugin for Wordpress blogs. It is free for personal use.

Feedburner – Feedburner is a tool that “burns” your RSS feeds in order to add tracking and analysis features. This way you can see statistics regarding your RSS subscribers.

The tools listed above are just a few of the many others that can help users; from those who are just starting to blog to those who want to become even better bloggers. It also includes some tools for searching and aggregating blogs, because a good blogger must learn to watch the blogosphere closely if it wants to be able to make more effective blog contents.